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Channel: Product Strategy – Orthogonal
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Use “Made to Stick” Principles to Improve Your Product Design

For anyone involved in product design, I highly recommend the book Made to Stick by Chip Heath and Dan Heath. The book does a great job of explaining 6 principles that characterize products that...

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A Simple Way to Use Aspirational Thinking to Elevate Your Product Design

Your desire is to make a great product. Or take an existing product to the next level. It’s great to have the intention, but how do you put that intention into motion? Here is a simple exercise that...

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It’s not about software

In a recent article, John Gruber masterfully compared Google’s and Apple’s software strategy. He insightfully concluded that Apple solved the software distribution problem through their app store...

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Between Problem and Solution, There Falls the Product

photo credit: Daquella manera I’m always on the search for examples that illustrate the difference between problem and solution in product design. Recently, I’ve found a really sweet one. In our...

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Lean + UX + Agile

Lean + UX + Agile. Lean Startup, User Experience Design and Agile Development are all approaches to improve your odds of creating successful products. Are they mutually exclusive, or can you assemble...

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Lean Innovation in the Enterprise with Encyclopedia Britannica, Nokia and Wheels

Pathfinder’s CEO Bernhard Kappe assembled a panel for last weeks AITP Spring Technology Conference focusing on how large enterprises are employing lean startup principles to improve innovation...

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My Techweek Talk: Turbocharging the Enterprise Innovation Engine

The innovation engine in most companies is broken, burning large quantities of fuel, generating lots of heat and smoke, but doing precious little to accelerate company growth beyond a few sputtering...

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Lean Ideas for Healthcare Startups

Bernhard Kappe, Pathfinder’s CEO, gave a talk at the new healthcare startup accelerator Healthbox, and tailored his Lean Startup presentation for medical innovators. Healthbox is a new Chicago based...

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How to Integrate Lean Startup, User Experience Design and Agile Development

I gave a talk at the Chicago Product Management Association together with Pathfinder Software’s Amy Willis and Reid MacTavish on the lessons we’ve learned in integrating Lean Startup, User Experience...

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Going Native Isn’t Always the Right Move in Mobile

Blog by Todd Wyder In my work helping companies practice lean innovation, I talk to a lot of folks who are launching mobile products and they chose to build a native app instead of a mobile web app....

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The Research-Product Gap

What I will talk about at DRC is the ‘research-product’ gap. I just gave a talk at the Stanford D School about some of these issues. I discussed the research-product gap. This didn’t concern them. I...

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The FDA Gets Serious about Digital Health

And that's a good thing. The post The FDA Gets Serious about Digital Health appeared first on Orthogonal.

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